Be a Local Explorerby Zaatar w Zeit

01 / The thinking

THE IDEABEHIND IT.

Be a Local Explorer is a campaign launched by Zaatar w Zeit to introduce a new range of affordable menu items made primarily with locally sourced ingredients.

Launched during the global pandemic and economic crisis, the campaign responded to a time when consumers faced financial constraints and travel restrictions, leaving many feeling frustrated and disconnected.

Beyond introducing more affordable options and driving sales, the campaign aimed to shift consumer perspectives by encouraging them to rediscover their own country, explore local destinations, and support local businesses. It transformed a value-driven offering into a celebration of local culture, discovery, and community.