Cold Pressed Juicesby Zaatar w Zeit

01 / The thinking

THE IDEABEHIND IT.

Zaatar w Zeit launched its new range of cold-pressed juices in Lebanon. These juices are refreshing, new and purely cold-pressed with no additives.

The branding is simple, it combines few line art and few colors for a refreshing look.

The photography is colorful, combining colors inspired by the juices and fresh fruits, to create a modern and dynamic moodboard.

The campaign was launched on social media, with the main headline Cut to the Juice.The idea behind the campaign is that since we are constantly bombarded with too much information and communication, we want to create a culture of simplicity and transparency. We are cutting through all the crap and getting straight to the point. We started with 3 launch posts imitating Whatsapp scenarios that reflect our idea, and then we started informing people more about the new product.