DarGlobalFairway Villas

01 / The thinking

THE IDEABEHIND IT.

DarGlobal is a global luxury real estate company that combines experience and innovation to deliver the highest quality properties. The AIDA project a magnificent gated community and golfing destination overlooking the world in Muscat, Oman. Amongst its various types of villas we can find the Fairway Villas, a sub-project that contains villas overlooking the Trump International Golf club Oman.

The branding of the project follows a simple and luxury style. Since AIDA is a high-end development, the target of this project are high-end consumers that seek luxury. The logo of the project is a simple logotype with a small twist to convey the idea of golf. The idea is translated by replacing the tail of the "y" in Fairway with a golf club. The design of the brochure follows a minimalist style with wide imagery and small text. The colors are inspired by the greenery of golf and the gold of luxury.